The Merrill-Cazier Library is proud to showcase all of the 2013 Faculty Authors and their books in the Richard Schockmel USU Collections Room on the 2nd floor of the Library. This week we are highlighting:John S. Seiter
Professor / Languages, Philosophy and Communication Studies Gass, Robert H. & Seiter, John S. 2013. Persuasion: Social Influence and Compliance Gaining, (5th ed.). Boston, MA: Pearson.
Persuasion: Social Influence and Compliance Gaining helps students understand established theories and models of persuasion and encourages them to develop and apply general conclusions about persuasion in real-world settings.