Millennial Qualities
•ethnically diverse
•optimistic worldview
•team players: gravitate toward group activities
•faith in technology and confident in their
abilities
•consumers: many work part-time and they spend $140 billion annually
•consumers of education: expect choice, customization and entertainment
•multitaskers and short attention spans
•they like their parents
•goal-oriented
•community-focused
Source: Howe and Strauss.
(2000). Millennials
rising: the next great generation, New York, Vintage.